دورية أكاديمية
The Effect Of E-Service Quality and E-Trust On E-Loyalty With E-Satisfaction As The Intervening Variable
| العنوان: | The Effect Of E-Service Quality and E-Trust On E-Loyalty With E-Satisfaction As The Intervening Variable |
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| المؤلفون: | Muhamad Rifki Oktaviali Rifki, Fikri Muhamad Sidiq, Khofifah Azzahra, Jefry Romdonny |
| المصدر: | International Journal of Humanities Education and Social Sciences, Vol 3, Iss 6 (2024) |
| بيانات النشر: | CV. AFDIFAL MAJU BERKAH, 2024. |
| سنة النشر: | 2024 |
| المجموعة: | LCC:History of scholarship and learning. The humanities LCC:Social Sciences |
| مصطلحات موضوعية: | History of scholarship and learning. The humanities, AZ20-999, Social Sciences |
| الوصف: | This study aims to determine the effect of electronic service quality and electronic trust on customer loyalty on online platforms, with electronic satisfaction as an intervening variable, through data analysis from Shopee customers. The research method uses non-probability sampling techniques, specifically purposive sampling, with a population of individuals aged 17 to 50 years who live in Cirebon, Indramayu, Majalengka, and Kuningan who have made transactions on the Shopee application at least once in the past month. Data collection was carried out through an online questionnaire via Google form, with 151 questionnaires deemed eligible for analysis. Respondent data that has been processed using SmartPLS3.0 software. The results of data analysis show that E-Service Quality has a positive and significant effect on E-Loyalty, E-Trust has a negative and insignificant effect on E-Loyalty, E-Service Quality has a positive and significant effect on E-Satisfaction, E-Trust has a positive and significant effect on E-Satisfaction, E-Satisfaction has a positive and significant effect on E-Loyalty, E-Service Quality has a positive and significant effect on E-Loyalty through E-Satisfaction, E-Trust has a positive and significant effect on E-Loyalty through E-Satisfaction. From the results of the research conducted, it can be concluded that e-satisfaction plays an important role as a mediator between e-service quality and e-trust on e-loyalty in online platforms. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 2808-1765 |
| Relation: | https://ijhess.com/index.php/ijhess/article/view/1047; https://doaj.org/toc/2808-1765 |
| DOI: | 10.55227/ijhess.v3i6.1047 |
| URL الوصول: | https://doaj.org/article/7d224391284c40b08ab08bbd2441c455 |
| رقم الأكسشن: | edsdoj.7d224391284c40b08ab08bbd2441c455 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 28081765 |
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| DOI: | 10.55227/ijhess.v3i6.1047 |