Organic near‐infrared (NIR) emissive materials integrating the intrinsic NIR light advantages and organic semiconductor characters have generated immense scientific interest in fundamental science and practical application, including optical communications, night vision, surveillance, and biomedical applications. Nevertheless, the intrinsic energy gap law engenders a huge challenge to simultaneously meet longer emission wavelength and higher luminescence efficiency for organic NIR emitters. Herein, it is suggested that the purposefully molecular design and crystal engineering for novel organic NIR materials are urgently studied and explored. Herein, recent advances in novel organic NIR materials, mainly focusing on the hybridized local and charge transfer (HLCT) compounds, thermally activated delayed fluorescence (TADF) emitters, CT cocrystals, neutral π‐radicals, and excited‐state intramolecular proton transfer (ESIPT)‐active materials, are summarized. It is hoped that this perspective can afford a new insight into the fine design and synthesis of the desired organic NIR emitters.
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