دورية أكاديمية
Impact of HR practices on corporate image building in the Indian IT sector
| العنوان: | Impact of HR practices on corporate image building in the Indian IT sector |
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| المؤلفون: | Renu Rana, Shikha Kapoor, Sandeep Kumar Gupta |
| المصدر: | Problems and Perspectives in Management, Vol 19, Iss 2, Pp 528-535 (2021) |
| بيانات النشر: | LLC "CPC "Business Perspectives", 2021. |
| سنة النشر: | 2021 |
| المجموعة: | LCC:Business |
| مصطلحات موضوعية: | corporate image building, corporate social performance, corporate social responsibility, employer branding, HR practices, Business, HF5001-6182 |
| الوصف: | HR practices have been always significant for researchers and industries because of the large expansion of the companies in various fields, which requires leaders who can identify and introduce innovative and effective HR practices to utilize and retain human resources for the long period. In the 21st century, there has been tremendous growth in the IT sector all around the world. The Indian IT sector has become globally competitive and high-tech in the rapidly developing Indian economy. Hence, this study was undertaken in the Indian IT sector to identify the impact of HR practices on corporate image building. This paper applied a quantitative research method. Data from 100 respondents were collected with the help of a structured questionnaire to test the hypotheses. Pearson’s correlation coefficient and SPSS 20 software were used for data analysis. The findings of the regression analysis proved that there is a significant relationship between employer branding and corporate image building. The analysis of this study indicates that the IT companies implementing the HR practices based on employer branding and corporate social responsibility get benefits in building the corporate image and give positive results to them. HR practices have a significant relationship with corporate image building. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 1727-7051 1810-5467 |
| Relation: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15284/PPM_2021_02_Rana.pdf; https://doaj.org/toc/1727-7051; https://doaj.org/toc/1810-5467 |
| DOI: | 10.21511/ppm.19(2).2021.42 |
| URL الوصول: | https://doaj.org/article/8bf1a75162e54aad8c69bbe2357a8097 |
| رقم الأكسشن: | edsdoj.8bf1a75162e54aad8c69bbe2357a8097 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 17277051 18105467 |
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| DOI: | 10.21511/ppm.19(2).2021.42 |