دورية أكاديمية
Exploring the Success Factor Of Digital Marketing: A case study of Private Healthcare Organization in an Emerging Economy
| العنوان: | Exploring the Success Factor Of Digital Marketing: A case study of Private Healthcare Organization in an Emerging Economy |
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| المؤلفون: | Sidra Urooj Mallick |
| المصدر: | International Journal of Experiential Learning & Case Studies, Vol 7, Iss 2 (2023) |
| بيانات النشر: | Institute of Business Management, 2023. |
| سنة النشر: | 2023 |
| المجموعة: | LCC:Education |
| مصطلحات موضوعية: | covid aftermaths, anxiety, qualitative study, infection, mental health, pandemics, frontline workers, post-covid-19, Education |
| الوصف: | Abstract The purpose of this study is to assess the potential of social media platforms to build a successful marketing campaign for the private health-care industry. This will be accomplished by studying the current trends, audiences, and marketing tactics that are applied to these channels. In addition, the research will make a contribution to this understanding by investigating the efficacy of various types of marketing strategies that are used in the private health-care industry, such as influencer marketing, content marketing, and social media advertising, and how these strategies can be leveraged to create marketing strategies that are more effective. This research project will also focus on identifying any bottlenecks that could be hindering the utilisation of these channels and providing solutions to improve their effectiveness in the marketing mix. This will be done as part of the overall goal of improving the effectiveness of the marketing mix. At the end of the day, the purpose of this research is to develop an understanding of how social media channels can be utilised successfully as an important instrument in marketing for the health-care industry. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 2520-4475 2521-9359 |
| Relation: | http://jmsnew.iobmresearch.com/index.php/ijelcs/article/view/833; https://doaj.org/toc/2520-4475; https://doaj.org/toc/2521-9359 |
| DOI: | 10.22555/ijelcs.v7i2.833 |
| URL الوصول: | https://doaj.org/article/92d864382e5a4acf9070ec2a9894c8e8 |
| رقم الأكسشن: | edsdoj.92d864382e5a4acf9070ec2a9894c8e8 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 25204475 25219359 |
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| DOI: | 10.22555/ijelcs.v7i2.833 |