دورية أكاديمية

Development of the Wine-Growing Enterprises in the Mór Wine Region, Hungary

التفاصيل البيبلوغرافية
العنوان: Development of the Wine-Growing Enterprises in the Mór Wine Region, Hungary
المؤلفون: Kismarjai Balázs, Illés Sándor, Mendel Ákos, Simonyi Péter, Zsótér Brigitta
المصدر: European Countryside, Vol 16, Iss 1, Pp 134-150 (2024)
بيانات النشر: Sciendo, 2024.
سنة النشر: 2024
المجموعة: LCC:Agriculture
LCC:Social Sciences
مصطلحات موضوعية: local product, short supply chain, wine market, wine tourism, mór wine region, sustainability, hungary, Agriculture, Social Sciences
الوصف: The Mór Wine Region (MWR) is one of the smallest ones in Hungary. Its area decreased continuously to only 724 hectares till 2022. Nevertheless, a spatial concentration of farms can be observed, like it has happened in other wine-growing regions of Hungary. Our principal aim is to investigate the sale channels with special consideration of the personal, market and online forms in the light of sustainability. The pandemic time is over, the online sales are in vain, the personal relationship between the winemaker and the customer is currently enjoying a revival period. Within the framework of mixed methods approach, we surveyed 28 winegrowers and wineries to fill in our semi-structured questionnaires, as main method in this article. After evaluating the questionnaires, we can say that some young wineries, thanks to good marketing activities, are able to take advantage of modern community-based media and are able to reach semi-wealthy social groups that usually consume wine. Unfortunately, the majority of wineries are not able to do so. Furthermore, there is a lack of cooperation between suppliers that can initiate smaller wineries to process and store grapes, and at least appear on the domestic market.
نوع الوثيقة: article
وصف الملف: electronic resource
اللغة: English
تدمد: 1803-8417
Relation: https://doaj.org/toc/1803-8417
DOI: 10.2478/euco-2024-0008
URL الوصول: https://doaj.org/article/9483a01c72454f0ea7559a6a7af02a9c
رقم الأكسشن: edsdoj.9483a01c72454f0ea7559a6a7af02a9c
قاعدة البيانات: Directory of Open Access Journals
الوصف
تدمد:18038417
DOI:10.2478/euco-2024-0008