دورية أكاديمية
Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis
| العنوان: | Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis |
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| المؤلفون: | Biercewicz Konrad, Włodarczyk Katarzyna, Wiścicka-Fernando Małgorzata |
| المصدر: | Marketing of Scientific and Research Organizations, Vol 51, Iss 2, Pp 105-128 (2024) |
| بيانات النشر: | Sciendo, 2024. |
| سنة النشر: | 2024 |
| المجموعة: | LCC:Social Sciences |
| مصطلحات موضوعية: | consumer, emotion, virtual reality, vosviewer, merchandising, bibliometric analysis, konsument, emocje, wirtualna rzeczywistość, analiza bibliometryczna, m31, m37, d91, Social Sciences |
| الوصف: | This study conducts a bibliometric analysis to explore the relationship between consumer emotions and purchase preferences within a Virtual Reality (VR) environment. Utilizing data from the Web of Science and Scopus databases, the research employs a structured literature review (SLR) approach to identify and analyze relevant academic literature. Custom queries were used to extract data on specific keywords, titles, and abstracts, which were then processed using VOSviewer software to generate bibliometric maps. The findings highlight significant but fragmented coverage of the intersection between VR and consumer emotions, underscoring a gap in integrated studies within this domain. The study identifies distinct research clusters in VR applications, including user experience and cognitive load, and emphasizes the need for further interdisciplinary research to enhance understanding and practical application of VR in influencing consumer behavior and emotions. This analysis provides valuable insights for academics and practitioners aiming to leverage VR for improved consumer engagement and decision-making. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English Polish |
| تدمد: | 2353-8414 |
| Relation: | https://doaj.org/toc/2353-8414 |
| DOI: | 10.2478/minib-2024-0012 |
| URL الوصول: | https://doaj.org/article/e9bd6566b64b4a2f8bbc472d4739b0f4 |
| رقم الأكسشن: | edsdoj.9bd6566b64b4a2f8bbc472d4739b0f4 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 23538414 |
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| DOI: | 10.2478/minib-2024-0012 |