دورية أكاديمية
Linguosemiotic Mechanisms of Manipulative Potential Formation in Polycoded Nomination in Advertising Discourse
| العنوان: | Linguosemiotic Mechanisms of Manipulative Potential Formation in Polycoded Nomination in Advertising Discourse |
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| المؤلفون: | R. I. Zakharov |
| المصدر: | Научный диалог, Vol 12, Iss 9, Pp 162-183 (2023) |
| بيانات النشر: | Tsentr nauchnykh i obrazovatelnykh proektov, 2023. |
| سنة النشر: | 2023 |
| المجموعة: | LCC:Slavic languages. Baltic languages. Albanian languages |
| مصطلحات موضوعية: | polycoded commercial nomination, naming, linguistic manipulation, associative mechanism, advertising discourse, Slavic languages. Baltic languages. Albanian languages, PG1-9665 |
| الوصف: | The article is dedicated to the linguo-semiotic analysis of the functioning of polycode names as a manipulative tool in advertising discourse. The aim of the study is to describe the influence of non-verbal components on the expression of the illocutionary force of the name. The material of the study consists of polycode commercial designations identified through the author’s own internet monitoring and direct observation from 2021 to 2023. An examination of the situational context has been conducted, dominant signs in the structure of nomination have been identified, and the expressed meaning has been established. Word-formation models for creating names have been identified, classified according to the means of expressing illocutionary force. The use of similar models by commercial organizations from different fields of activity allows us to speak about the main trends in naming in advertising discourse. The author puts forward a projective hypothesis of manipulative influence: a stimulus-response situation is applied in advertising communication, and manipulation is realized through the tactic of imposition. It has been established that different situations are implicitly related in the message, for which loosely structured stimuli are used, which influence the formation of the addressee’s attitudes and program their behavior. It is concluded that in polycode commercial nominations, the technique of exploiting linguistic and non-linguistic behavioral stereotypes is used. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | Russian |
| تدمد: | 2225-756X 2227-1295 |
| Relation: | https://www.nauka-dialog.ru/jour/article/view/4962; https://doaj.org/toc/2225-756X; https://doaj.org/toc/2227-1295 |
| DOI: | 10.24224/2227-1295-2023-12-9-162-183 |
| URL الوصول: | https://doaj.org/article/b4e3f59b5fd64b91b7b7380de9328bf5 |
| رقم الأكسشن: | edsdoj.b4e3f59b5fd64b91b7b7380de9328bf5 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 2225756X 22271295 |
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| DOI: | 10.24224/2227-1295-2023-12-9-162-183 |