دورية أكاديمية
Research into the evaluation of PR activities in companies from Serbia
| العنوان: | Research into the evaluation of PR activities in companies from Serbia |
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| المؤلفون: | Milan Nikolic, Katarina Zoric, Edit Terek, Dragana Glusac, Dragan Cockalo |
| المصدر: | Romanian Journal of Communications and Public Relations, Vol 16, Iss 2 (2016) |
| بيانات النشر: | National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest, 2016. |
| سنة النشر: | 2016 |
| المجموعة: | LCC:Communication. Mass media |
| مصطلحات موضوعية: | Public Relations, evaluation of PR activities, the success of PR function, Serbia, Communication. Mass media, P87-96 |
| الوصف: | This paper presents the results of a research into the volume, type and quality of the evaluation of public relations activities in companies in Serbia. The survey was conducted via a web survey. The responses were collected from 50 PR service managers from 50 companies in Serbia. The results are presented through descriptive statistics and correlation analysis where some of the observed sizes of the connection were analyzed. The main conclusions can be summarized as follows: PR functions are often not assigned sufficient importance in companies in Serbia; the evaluation of PR activity is slightly neglected compared to other PR activities; intensive and continuous evaluation of the performances of PR activities increases the likelihood of the complete PR function of the company being successful; companies that are not so successful use evaluation less than successful companies; the evaluation of PR activities is mostly done through a method for measuring quantity; the main problems in the evaluation of PR activities are lack of time and money. The evaluation of PR activities in companies in Serbia can be improved through a greater understanding on the part of top managers, and also by hiring additional PR practitioners. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 1454-8100 2344-5440 |
| Relation: | https://journalofcommunication.ro/index.php/journalofcommunication/article/view/184; https://doaj.org/toc/1454-8100; https://doaj.org/toc/2344-5440 |
| DOI: | 10.21018/rjcpr.2014.2.184 |
| URL الوصول: | https://doaj.org/article/b81019a6d9214d97a76c3e51babfb400 |
| رقم الأكسشن: | edsdoj.b81019a6d9214d97a76c3e51babfb400 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 14548100 23445440 |
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| DOI: | 10.21018/rjcpr.2014.2.184 |