دورية أكاديمية
Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success
| العنوان: | Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success |
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| المؤلفون: | Walaszczyk Ludmiła |
| المصدر: | Marketing of Scientific and Research Organizations, Vol 51, Iss 2, Pp 88-104 (2024) |
| بيانات النشر: | Sciendo, 2024. |
| سنة النشر: | 2024 |
| المجموعة: | LCC:Social Sciences |
| مصطلحات موضوعية: | university brand, research partnerships, joint initiatives, university reputation, marka uniwersytetu, partnerstwa badawcze, wspólne inicjatywy, reputacja uniwersytetu, l31, l44, m31, m37, Social Sciences |
| الوصف: | As global competition in research continues to grow, universities are becoming key centres of innovation and knowledge generation. One of the most important factors attracting research institutions to a university is its brand. This article examines how universities can collaboratively establish and achieve research goals with research institutes, using a case study of Coventry University's partnership with the Lukasiewicz Research Network – Institute for Sustainable Technologies (Lukasiewicz–ITEE). The analysis highlights the significance of a strong brand in fostering sustainable relationships with other academic, research, and industrial partners. The practical implementation of Coventry University's strategies, including promoting research achievements and investing in relationship development, is explored. The study demonstrates that a university's reputation significantly enhances its appeal to potential research partners, thereby facilitating joint research projects and the commercialization of research outcomes. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English Polish |
| تدمد: | 2353-8414 |
| Relation: | https://doaj.org/toc/2353-8414 |
| DOI: | 10.2478/minib-2024-0011 |
| URL الوصول: | https://doaj.org/article/ef182a630e144535a0d879a2190f6e85 |
| رقم الأكسشن: | edsdoj.f182a630e144535a0d879a2190f6e85 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 23538414 |
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| DOI: | 10.2478/minib-2024-0011 |