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OUTDOOR TOURISM DEMAND SEGMENTATION: A CASE STUDY FROM NORTH OF PORTUGAL

التفاصيل البيبلوغرافية
العنوان: OUTDOOR TOURISM DEMAND SEGMENTATION: A CASE STUDY FROM NORTH OF PORTUGAL
المؤلفون: Elaine SCALABRINI, Alexandra CORREIA, Alcina NUNES, Cláudia VELOSO, Elvira VIEIRA, Fernanda FERREIRA, Goretti SILVA, Manuel FONSECA, Paulo CARRANÇA, Sónia SANTOS, Paula Odete FERNANDES
المصدر: Geo Journal of Tourism and Geosites, Vol 44, Iss 4, Pp 1342-1349 (2022)
بيانات النشر: Editura Universităţii din Oradea, 2022.
سنة النشر: 2022
المجموعة: LCC:Geography. Anthropology. Recreation
LCC:Geography (General)
مصطلحات موضوعية: outdoor tourism, outdoor activities, motivations, visitor´s profile, clustering, Geography. Anthropology. Recreation, Geography (General), G1-922
الوصف: This research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. An online survey was conducted between June to September of 2021, with a sample of 200 tourists who realised the region's outdoor activities during this period. The data collected allowed determining factor analysis and the clusters. Two factors: services/hospitality and nature experiences, and three clusters: soft practitioners, radicals, and enthusiasts were delimited. The results show that these groups differ in motivations and practised activities. Segmentation of outdoor tourism demand in North of Portugal should set out marketing and promotion strategies in different destinations, attracting demand from outside the region, and according to their preferences.
نوع الوثيقة: article
وصف الملف: electronic resource
اللغة: English
تدمد: 2065-0817
Relation: https://gtg.webhost.uoradea.ro/PDF/GTG-4-2022/gtg.44420-952.pdf; https://doaj.org/toc/2065-0817
DOI: 10.30892/gtg.44420-952
URL الوصول: https://doaj.org/article/f2c86acc366f499e97fa05c757dcc820
رقم الأكسشن: edsdoj.f2c86acc366f499e97fa05c757dcc820
قاعدة البيانات: Directory of Open Access Journals
الوصف
تدمد:20650817
DOI:10.30892/gtg.44420-952