Tourism has the ability to generate numerous economic and employment opportunities but, alongside these, it appears necessary to also investigate the negative externalities connected to this phenomenon. In fact, tourism tends to profoundly modify a territory and the quality of life of those who reside there, sometimes positively. From this perspective, sustainable tourism is a form of tourism aimed at reducing the environmental, social and economic impact caused by tourist activities, to encourage the protection of the natural and cultural resources of the destination places. Through the review of the literature and the analysis of a case study, the contribution investigates the need to encourage models of participation and involvement of local communities as a tool to protect themselves and their territory, since tourism shared by the local community is more sustainable, ethical and responsible.
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