دورية أكاديمية
Experimental auction confirmation that social desirability bias does not predict willingness to pay for eco-labeled goods
| العنوان: | Experimental auction confirmation that social desirability bias does not predict willingness to pay for eco-labeled goods |
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| المؤلفون: | Kieran Higgins, Alberto Longo, George Hutchinson, Jessica Payne |
| المصدر: | Experimental Results, Vol 3 (2022) |
| بيانات النشر: | Cambridge University Press, 2022. |
| سنة النشر: | 2022 |
| المجموعة: | LCC:Technology LCC:Medicine LCC:Science |
| مصطلحات موضوعية: | eco-label, experimental auction, second-price Vickrey auction, social desirability bias, willingness to pay, Technology, Medicine, Science |
| الوصف: | It is often assumed that consumers’ willingness to pay (WTP) for eco-labeled products in research settings is not because of a desire for environmental protection, but rather that they are socially compelled to make decisions that reflects favorably on them, limiting the validity of findings. Using a second-price Vickrey experimental auction, this study found higher WTP for an eco-labeled product than a comparable good, but that social desirability bias, measured by the Marlowe–Crowne Social Desirability Scale, was not a significant predictor of WTP. Instead, environmental consciousness, environmental knowledge, education, and available information were stronger predictors of WTP for eco-labeled goods. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 2516-712X |
| Relation: | https://www.cambridge.org/core/product/identifier/S2516712X21000241/type/journal_article; https://doaj.org/toc/2516-712X |
| DOI: | 10.1017/exp.2021.24 |
| URL الوصول: | https://doaj.org/article/efe308ae17da47cc804bfa2f0d46fc5f |
| رقم الأكسشن: | edsdoj.fe308ae17da47cc804bfa2f0d46fc5f |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 2516712X |
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| DOI: | 10.1017/exp.2021.24 |