دورية أكاديمية
Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran
| العنوان: | Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran |
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| المؤلفون: | Mehrgan Malekpour, Federica Caboni, Mohammadbashir Sedighi, Vincenzo Basile |
| المصدر: | Symphonya, Iss 1 (2023) |
| بيانات النشر: | Niccolò Cusano University-Rome, 2023. |
| سنة النشر: | 2023 |
| المجموعة: | LCC:Marketing. Distribution of products |
| مصطلحات موضوعية: | Cosmetic Market, Iran, E Commerce, Innovation Diffusion Theory, In-Store Purchase Intention, Online Purchase Intention, Marketing. Distribution of products, HF5410-5417.5 |
| الوصف: | This paper provides an in-depth analysis of the key effective factors in selecting purchasing channels for cosmetic products. The purpose of this research is to investigate customer perceptions of cosmetics shopping. By synthesizing insights from prior research, this research develops a conceptual model by integrating innovations diffusion theory and theory of perceived risk to apply in preference to online shopping. 435 questionnaires were gathered, and data were analysed with the partial least squared structural equation modelling (PLS-SEM) method. The results show that online channels are the most popular purchasing channels for cosmetics and clarify the most significant factors that lead to cosmetic online shopping. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 1593-0300 1593-0319 |
| Relation: | https://symphonya.unicusano.it/article/view/13695; https://doaj.org/toc/1593-0300; https://doaj.org/toc/1593-0319 |
| DOI: | 10.4468/2023.01.05malekpour.caboni.sedighi.basile |
| URL الوصول: | https://doaj.org/article/acedfe87c7f145e69466f1930f3689e3 |
| رقم الأكسشن: | edsdoj.fe87c7f145e69466f1930f3689e3 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 15930300 15930319 |
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| DOI: | 10.4468/2023.01.05malekpour.caboni.sedighi.basile |