كتاب إلكتروني
Exploring Strategy
| العنوان: | Exploring Strategy |
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| الوصف: | With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing. |
| المؤلفون: | Gerry Johnson, Richard Whittington, Patrick Regner, Kevan Scholes, Duncan Angwin |
| نوع المادة: | eBook. |
| الموضوعات: | Strategic planning, Business planning, Business planning--Case studies, Strategic planning--Case studies |
| تصنيفات: | BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management, BUSINESS & ECONOMICS / Organizational Behavior |
| قاعدة البيانات: | eBook Index |
| ردمك: | 9781292145129 9781292145174 9781292145136 9781292191492 |
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