كتاب إلكتروني
Digital Sport Marketing : Concepts, Cases and Conversations
| العنوان: | Digital Sport Marketing : Concepts, Cases and Conversations |
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| الوصف: | Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course. |
| المؤلفون: | Alan Seymour, Paul Blakey |
| نوع المادة: | eBook. |
| الموضوعات: | Sports administration--Technological innovations, Sports--Marketing--Technological innovations |
| تصنيفات: | BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, SPORTS & RECREATION / General, SPORTS & RECREATION / Business Aspects, TECHNOLOGY & ENGINEERING / Research |
| قاعدة البيانات: | eBook Index |
| ردمك: | 9781138701397 9781138701403 9781315204079 9781351789929 9781351789936 |
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