كتاب إلكتروني
Brand Fusion : Purpose-driven Brand Strategy
| العنوان: | Brand Fusion : Purpose-driven Brand Strategy |
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| الوصف: | Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing - Branding category of the Goody Business Book Awards 2023 Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand. |
| المؤلفون: | Terry Smith, Tom Williams |
| نوع المادة: | eBook. |
| الموضوعات: | Product management, Brand name products, Branding (Marketing) |
| تصنيفات: | BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Leadership |
| قاعدة البيانات: | eBook Index |
| ردمك: | 9783110718348 9783110718638 9783110718737 |
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