كتاب إلكتروني
Artificial Intelligence in Marketing
| العنوان: | Artificial Intelligence in Marketing |
|---|---|
| الوصف: | Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots. Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students. |
| المؤلفون: | K. Sudhir, Olivier Toubia |
| نوع المادة: | eBook. |
| الموضوعات: | Artificial intelligence--Marketing applications |
| تصنيفات: | BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing |
| قاعدة البيانات: | eBook Index |
| ردمك: | 9781802628760 9781802628753 9781802628777 |
|---|