كتاب إلكتروني
Start-Ups and the Mobilization of Social Interactions
| العنوان: | Start-Ups and the Mobilization of Social Interactions |
|---|---|
| الوصف: | With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the ‘start-up nation', ‘hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it “entrepreneurial activism” and its philosophy is “community first, start-up second”. Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community. The collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents. |
| المؤلفون: | Franck Barès, Bernard Cova, Anicet Nemani |
| نوع المادة: | eBook. |
| الموضوعات: | Social entrepreneurship, New business enterprises |
| تصنيفات: | BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Workplace Culture |
| قاعدة البيانات: | eBook Index |
| ردمك: | 9781804556092 9781804556061 9781804556085 |
|---|