كتاب إلكتروني
How Digital Intelligence Drives Business Growth
العنوان: | How Digital Intelligence Drives Business Growth |
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الوصف: | This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises'branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level. |
المؤلفون: | Zhizhuan Business Research Institute |
نوع المادة: | eBook. |
الموضوعات: | Electronic commerce, Big data, Technological innovations |
تصنيفات: | COMPUTERS / Electronic Commerce, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / E-Commerce / General, COMPUTERS / Database Administration & Management, MATHEMATICS / Probability & Statistics / General |
قاعدة البيانات: | eBook Index |
ردمك: | 9789819942985 9789819942992 |
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