Customer Segmentation Using K Means Algorithm and RFM Model

التفاصيل البيبلوغرافية
العنوان: Customer Segmentation Using K Means Algorithm and RFM Model
المؤلفون: Chalechema, Sasidhar, Saini, Madan Lal, Perla, Indukumar, Shivanand, Avula Venkata
المصدر: 2023 International Conference on Computing, Communication, and Intelligent Systems (ICCCIS) Computing, Communication, and Intelligent Systems (ICCCIS), 2023 International Conference on. :393-398 Nov, 2023
Relation: 2023 International Conference on Computing, Communication, and Intelligent Systems (ICCCIS)
قاعدة البيانات: IEEE Xplore Digital Library
الوصف
ردمك:9798350306118
DOI:10.1109/ICCCIS60361.2023.10425556