The Value to Consumers of IT-Supported a la Carte Pricing: An Empirical Test of the Strategic Decommoditization Hypothesis

التفاصيل البيبلوغرافية
العنوان:	The Value to Consumers of IT-Supported a la Carte Pricing: An Empirical Test of the Strategic Decommoditization Hypothesis
المؤلفون:	Granados, Nelson, Kauffman, Robert J., Lai, Hsiangchu, Lin, Huangchi
المصدر:	2011 44th Hawaii International Conference on System Sciences System Sciences (HICSS), 2011 44th Hawaii International Conference on. :1-10 Jan, 2011
Relation:	2011 44th Hawaii International Conference on System Sciences (HICSS)
قاعدة البيانات:	IEEE Xplore Digital Library