A Penny Saved vs. a Penny Earned: Examining the Influence of Consumers' Regulatory Focus on Frugality

التفاصيل البيبلوغرافية
العنوان: A Penny Saved vs. a Penny Earned: Examining the Influence of Consumers' Regulatory Focus on Frugality
المؤلفون: Wang, Min, Yu, Jingwen, Li, Wenbin
المصدر: 2018 15th International Conference on Service Systems and Service Management (ICSSSM) Service Systems and Service Management (ICSSSM), 2018 15th International Conference on. :1-5 Jul, 2018
Relation: 2018 15th International Conference on Service Systems and Service Management (ICSSSM)
قاعدة البيانات: IEEE Xplore Digital Library
الوصف
ردمك:9781538651773
9781538651780
تدمد:21611904
DOI:10.1109/ICSSSM.2018.8465104