E-marketing of Information and Services in Libraries: Tools and Applications
| العنوان: | E-marketing of Information and Services in Libraries: Tools and Applications |
|---|---|
| المؤلفون: | Mazumder, S., Sahu, L., Deb, S. |
| المصدر: | Mazumder, S. and Sahu, L. and Deb, S. E-marketing of Information and Services in Libraries: Tools and Applications. International Journal for Research in Engineering Application & Management (IJREAM, 2018, pp. 27-30. [Journal article (Paginated)] |
| بيانات النشر: | IJREAM Publishing House, Maharashtra, India, 2018. |
| سنة النشر: | 2018 |
| المجموعة: | Status = Published Subject = F. Management.: FB. Marketing. Type = Journal article (Print/Paginated) Countries = ASIA: India |
| مصطلحات موضوعية: | FB. Marketing. |
| الوصف: | E-marketing is a process of planning, executing, and promoting the products and services by using Information Communication Technologies(ICT) to meet the users’ need. The concept, E-marketing of information and services of libraries is quite innovative because the traditional concept has been changed from marketing to ‘E’, i.e E-marketing. Now, today’s world is preferring to have the digital environment, libraries are also no exceptions and trying to achieve their goals. This paper focuses on how libraries can adopt and implement e-marketing aspects to utilize and improve the information products and services more effectively by applying different information communication technologies and web 2.0 tools. |
| نوع الوثيقة: | Journal article (Paginated) |
| وصف الملف: | text |
| اللغة: | English |
| URL الوصول: | http://eprints.rclis.org/40726/ |
| رقم الأكسشن: | edseli.40726 |
| قاعدة البيانات: | E-LIS (Eprints in Library & Information Science) |
| الوصف غير متاح. |