دورية أكاديمية
Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
| العنوان: | Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance |
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| المؤلفون: | Jain, Shilpi, Basu, Sriparna, Dwivedi, Yogesh K. |
| المصدر: | In Industrial Marketing Management May 2024 119:218-237 |
| قاعدة البيانات: | ScienceDirect |
Full Text Finder | تدمد: | 00198501 |
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| DOI: | 10.1016/j.indmarman.2024.04.013 |