دورية أكاديمية
Video-based sales interaction in cross-cultural B2B relationships: Potential (un)desired consequences
العنوان: | Video-based sales interaction in cross-cultural B2B relationships: Potential (un)desired consequences |
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المؤلفون: | Koponen, Jonna, Metsola, Jaakko, Salin, Lotta, Keränen, Joona |
المصدر: | In Industrial Marketing Management May 2024 119:238-251 |
قاعدة البيانات: | ScienceDirect |
تدمد: | 00198501 |
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DOI: | 10.1016/j.indmarman.2024.05.003 |