دورية أكاديمية
Using imagine instructions to induce consumers to generate ad-supporting content
| العنوان: | Using imagine instructions to induce consumers to generate ad-supporting content |
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| المؤلفون: | Silvera, David H., Pfeiffer, Bruce E., Kardes, Frank R., Arsena, Ashley, Justin Goss, R. |
| المصدر: | In Journal of Business Research July 2014 67(7):1567-1572 |
| قاعدة البيانات: | ScienceDirect |
Full Text Finder | تدمد: | 01482963 |
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| DOI: | 10.1016/j.jbusres.2014.01.017 |