دورية أكاديمية
Maximizing what? The effect of maximizing mindset on the evaluation of product bundles
| العنوان: | Maximizing what? The effect of maximizing mindset on the evaluation of product bundles |
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| المؤلفون: | Xia, Lan, Bechwati, Nada Nasr |
| المصدر: | In Journal of Business Research May 2021 128:314-325 |
| قاعدة البيانات: | ScienceDirect |
Full Text Finder | تدمد: | 01482963 |
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| DOI: | 10.1016/j.jbusres.2021.02.025 |