دورية أكاديمية
The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation
| العنوان: | The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation |
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| المؤلفون: | Togawa, Taku, Ishii, Hiroaki, Park, Jaewoo, Roy, Rajat |
| المصدر: | In Journal of Business Research May 2023 160 |
| قاعدة البيانات: | ScienceDirect |
Full Text Finder | تدمد: | 01482963 |
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| DOI: | 10.1016/j.jbusres.2023.113801 |