دورية أكاديمية
Neural responses to functional and experiential ad appeals: Explaining ad effectiveness
| العنوان: | Neural responses to functional and experiential ad appeals: Explaining ad effectiveness |
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| المؤلفون: | Couwenberg, Linda E., Boksem, Maarten A.S., Dietvorst, Roeland C., Worm, Loek, Verbeke, Willem J.M.I., Smidts, Ale |
| المصدر: | In International Journal of Research in Marketing June 2017 34(2):355-366 |
| قاعدة البيانات: | ScienceDirect |
Full Text Finder | تدمد: | 01678116 |
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| DOI: | 10.1016/j.ijresmar.2016.10.005 |