دورية أكاديمية
Customer success management, customer health, and retention in B2B industries
| العنوان: | Customer success management, customer health, and retention in B2B industries |
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| المؤلفون: | Hochstein, Bryan, Voorhees, Clay M., Pratt, Alexander B., Rangarajan, Deva, Nagel, Duane M., Mehrotra, Vijay |
| المصدر: | In International Journal of Research in Marketing December 2023 40(4):912-932 |
| قاعدة البيانات: | ScienceDirect |
Full Text Finder | تدمد: | 01678116 |
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| DOI: | 10.1016/j.ijresmar.2023.09.002 |