دورية أكاديمية
The interaction effect of emoji and social media content on consumer engagement: A mixed approach on peer-to-peer accommodation brands
العنوان: | The interaction effect of emoji and social media content on consumer engagement: A mixed approach on peer-to-peer accommodation brands |
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المؤلفون: | Wang, Xiaowei, Cheng, Mingming, Li, Shanshi, Jiang, Ruochen |
المصدر: | In Tourism Management June 2023 96 |
قاعدة البيانات: | ScienceDirect |
تدمد: | 02615177 |
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DOI: | 10.1016/j.tourman.2022.104696 |