دورية أكاديمية
Reflective versus unreflective country images: How ruminating on reasons for buying a country’s products alters country image
العنوان: | Reflective versus unreflective country images: How ruminating on reasons for buying a country’s products alters country image |
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المؤلفون: | Balabanis, George, Lopez, Carmen |
المصدر: | In International Business Review October 2022 31(5) |
قاعدة البيانات: | ScienceDirect |
تدمد: | 09695931 |
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DOI: | 10.1016/j.ibusrev.2022.102024 |