دورية أكاديمية
Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment
العنوان: | Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment |
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المؤلفون: | Saleem, Tayyaba, Talpur, Qurat-ul-ain, Ishaq, Muhammad Ishtiaq, Raza, Ali, Junaid, Muhammad |
المصدر: | In Journal of Retailing and Consumer Services November 2024 81 |
قاعدة البيانات: | ScienceDirect |
تدمد: | 09696989 |
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DOI: | 10.1016/j.jretconser.2024.104014 |