دورية أكاديمية
Vlog and brand evaluations: the influence of parasocial interaction
| العنوان: | Vlog and brand evaluations: the influence of parasocial interaction |
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| المؤلفون: | Liu, Matthew Tingchi, Liu, Yongdan, Zhang, Lida L. |
| المصدر: | Asia Pacific Journal of Marketing and Logistics, 2019, Vol. 31, Issue 2, pp. 419-436. |
| URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/APJML-01-2018-0021 |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 13555855 |
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| DOI: | 10.1108/APJML-01-2018-0021 |