Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings

التفاصيل البيبلوغرافية
العنوان:	Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings
المؤلفون:	Azdel, Abdul Aziz, Awang, Khairil Wahidin, Yusof, Raja Nerina Raja, Hanafiah, Mohd Hafiz
المصدر:	Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 6, pp. 1393-1408.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/APJML-06-2023-0590
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	13555855
DOI:	10.1108/APJML-06-2023-0590