دورية أكاديمية
Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings
العنوان: | Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings |
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المؤلفون: | Azdel, Abdul Aziz, Awang, Khairil Wahidin, Yusof, Raja Nerina Raja, Hanafiah, Mohd Hafiz |
المصدر: | Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 6, pp. 1393-1408. |
URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/APJML-06-2023-0590 |
قاعدة البيانات: | Emerald Insight |
تدمد: | 13555855 |
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DOI: | 10.1108/APJML-06-2023-0590 |