دورية أكاديمية
Services branding triangle : Examining the triadic service brand promises for creating a strong brand in banking industry
| العنوان: | Services branding triangle : Examining the triadic service brand promises for creating a strong brand in banking industry |
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| المؤلفون: | Musa Pinar, Tulay Girard, Paul Trapp, Zeliha Eser |
| المصدر: | International Journal of Bank Marketing, 2016, Vol. 34, Issue 4, pp. 529-549. |
| URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/IJBM-04-2015-0043 |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 02652323 |
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| DOI: | 10.1108/IJBM-04-2015-0043 |