دورية أكاديمية
Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z
| العنوان: | Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z |
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| المؤلفون: | Park, Junsung, Yoo, Joon Woo, Cho, Youngju, Park, Heejun |
| المصدر: | International Journal of Bank Marketing, 2024, Vol. 42, Issue 5, pp. 1114-1141. |
| URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/IJBM-06-2023-0338 |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 02652323 |
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| DOI: | 10.1108/IJBM-06-2023-0338 |