How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?

التفاصيل البيبلوغرافية
العنوان:	How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
المؤلفون:	Ge, Jiaye, Jo, Myung-Soo, Sarigollu, Emine
المصدر:	International Marketing Review, 2023, Vol. 40, Issue 6, pp. 1456-1479.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/IMR-06-2022-0151
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	02651335
DOI:	10.1108/IMR-06-2022-0151