دورية أكاديمية
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
| العنوان: | Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context |
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| المؤلفون: | Susanti, Vonny, Samudro, Andreas |
| المصدر: | Journal of Business & Industrial Marketing, 2023, Vol. 39, Issue 2, pp. 299-317. |
| URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/JBIM-02-2022-0077 |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 08858624 |
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| DOI: | 10.1108/JBIM-02-2022-0077 |