دورية أكاديمية
Developing and testing a typology of brand benefit differentiation
| العنوان: | Developing and testing a typology of brand benefit differentiation |
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| المؤلفون: | Hem, Alexander Farestvedt, Supphellen, Magne |
| المصدر: | Journal of Product & Brand Management, 2021, Vol. 31, Issue 2, pp. 238-251. |
| URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/JPBM-06-2019-2412 |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 10610421 |
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| DOI: | 10.1108/JPBM-06-2019-2412 |