دورية أكاديمية
Small sounds, big impact: sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
| العنوان: | Small sounds, big impact: sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement |
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| المؤلفون: | Scott, Shawn P., Sheinin, Daniel, Labrecque, Lauren I. |
| المصدر: | Journal of Product & Brand Management, 2022, Vol. 31, Issue 7, pp. 1091-1103. |
| URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/JPBM-06-2021-3507 |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 10610421 |
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| DOI: | 10.1108/JPBM-06-2021-3507 |