دورية أكاديمية
Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages
| العنوان: | Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages |
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| المؤلفون: | Haupt, Martin, Wannow, Stefanie, Marquardt, Linda, Graubner, Jana Shanice, Haas, Alexander |
| المصدر: | Journal of Product & Brand Management, 2023, Vol. 32, Issue 8, pp. 1248-1273. |
| URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2022-4193 |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 10610421 |
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| DOI: | 10.1108/JPBM-10-2022-4193 |