دورية أكاديمية
Guest editorial: Critiques and conflicts in service research: suggestions for redefining the marketing of goods and services as a business discipline
| العنوان: | Guest editorial: Critiques and conflicts in service research: suggestions for redefining the marketing of goods and services as a business discipline |
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| المؤلفون: | Cronin, Joe, Nagel, Duane M. |
| المصدر: | Journal of Services Marketing, 2023, Vol. 38, Issue 1, pp. 1-12. |
| URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/JSM-10-2023-0392 |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 08876045 |
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| DOI: | 10.1108/JSM-10-2023-0392 |