دورية أكاديمية
Intangible cultural heritage souvenirs: image congruity and brand influence on tourists’ purchase intention
| العنوان: | Intangible cultural heritage souvenirs: image congruity and brand influence on tourists’ purchase intention |
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| المؤلفون: | Guo, Yanbing, Zhu, Zhuanfa |
| المصدر: | Tourism Review, 2023, Vol. 78, Issue 4, pp. 1203-1216. |
| URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/TR-04-2022-0196 |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 16605373 |
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| DOI: | 10.1108/TR-04-2022-0196 |