كتاب
Mastering the digital marketplace: practical strategies for competitiveness in the new economy
| العنوان: | Mastering the digital marketplace: practical strategies for competitiveness in the new economy |
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| المؤلفون: | Aldrich, Douglas F. |
| بيانات النشر: | New York : J. Wiley, c1999. |
| سنة النشر: | 1999 |
| وصف مادي: | xiv, 321 p. : ill. ; 24 cm. |
| مصطلحات موضوعية: | Electronic commerce., Intellectual property., Internet marketing., Computer graphics industry -- Case studies., Computer graphics equipment industry -- Case studies., Case studies. |
| الوصف: | "Based on research developed within A.T. Kearney, this resource provides a logical, step-by-step framework for surviving - and thriving - in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models."--Jacket. |
| Original Identifier: | ocm41211422 |
| نوع الوثيقة: | Book |
| اللغة: | English |
| ردمك: | 978-0-471-34546-6 0-471-34546-6 |
| حقوق: | This record is part of the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others, OCLC Online Computer Library Center, Inc. and the Library of Congress. |
| ملاحظات: | Includes bibliographical references and index. |
| رقم الأكسشن: | edshlc.008210963.X |
| قاعدة البيانات: | Harvard Library Bibliographic Dataset |
| ردمك: | 9780471345466 0471345466 |
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