كتاب
Research on international service marketing: a state of the art
| العنوان: | Research on international service marketing: a state of the art |
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| المساهمون: | Pauwels, Pieter., Ruyter, Ko de. |
| بيانات النشر: | Amsterdam ; Boston : Elsevier JAI, 2005. 1st ed. |
| سنة النشر: | 2005 |
| وصف مادي: | ix, 197 p. : ill. ; 24 cm. |
| سلاسل: | Advances in international marketing Advances in international marketing |
| مصطلحات موضوعية: | Export marketing., Service industries -- Marketing., Aufsatzsammlung. |
| الوصف: | "Volume 15 of Advances in International Marketing explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. Specifically, emphasis is placed on: service relationships across borders: methodological issues of international service marketing research; service internationalization and modes of entry; and new international services. Each chapter expands the conceptual context and consequences of internationalization. This collection of articles also serves as a point of departure for future research on international service marketing and the internationalization of services. In the tradition of the Advances in International Marketing series, each contribution offers extended conceptual development and a detailed discussion beyond what is typically offered in research papers. At the same time, practitioners should find critically relevant inspiration and ideas on how to define, implement, and evaluate their strategy and operations when delivering services across borders."--BOOK JACKET. |
| ملاحظة حول المحتويات: | pt. I. Marketing services across borders -- pt. II. Getting services across borders -- pt. III. New services across borders. |
| Original Identifier: | ocm60561749 HF1416 .R47 2005 |
| نوع الوثيقة: | Book |
| اللغة: | English |
| ردمك: | 978-0-7623-1185-9 0-7623-1185-1 |
| حقوق: | This record is part of the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others, OCLC Online Computer Library Center, Inc. and the Library of Congress. |
| ملاحظات: | Includes bibliographical references. |
| رقم الأكسشن: | edshlc.009711563.0 |
| قاعدة البيانات: | Harvard Library Bibliographic Dataset |
Full Text Finder | ردمك: | 9780762311859 0762311851 |
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