كتاب
The global market: developing a strategy to manage across borders
| العنوان: | The global market: developing a strategy to manage across borders |
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| المساهمون: | Quelch, John A., Deshpande, Rohit. |
| بيانات النشر: | San Francisco, CA : Jossey-Bass, c2004. 1st ed. |
| سنة النشر: | 2004 |
| وصف مادي: | viii, 424 p. : ill. ; 24 cm. |
| سلاسل: | The Jossey-Bass business & management series Jossey-Bass business & management series. |
| مصطلحات موضوعية: | Export marketing -- Management., International business enterprises -- Marketing., Globalization. |
| ملاحظة حول المحتويات: | Theodore Levitt's "The globalization of markets" : an evaluation after two decades / Richard S. Tedlow, Rawi Abdelal -- "The globalization of markets" : a retrospective with Theodore Levitt / Stephen A. Greyser -- "The globalization of markets" revisited : Japan after twenty years / Hirotaka Takeuchi -- Rooting marketing strategy in human universals / Luc Wathieu, Yu Liu, Gerald Zaltman -- Organizing multinational companies for collaborative advantage / Morten T. Hansen, Nitin Nohria -- Global standardization versus localization : a case study and a model / Pankaj Ghemawat -- It's a small world after all ... or is it? The state of globalization in the worldwide automotive industry / Nick Scheele -- Strategies for managing brand and product in international markets / Hans-Willi Schroiff, David J. Arnold -- Managing the global brand : a typology of consumer perceptions / Douglas B. Holt, John A. Quelch, Earl L. Taylor -- The globalization of marketing services / Martin Sorrell -- Cost economies in the global advertising and marketing services business / Alvin J. Silk, Ernst R. Berndt -- Managing global supply chains / Anath Raman, Noel Watson --Globalization of retailing / David E. Bell, Rajiv Lal, Walter Salmon -- The empire strikes flak : powerful companies and political backlash / Daniel Litvin -- Globalization and the poor / V. Kasturi Rangan, Arthur McCaffrey. |
| Original Identifier: | ocm54460503 |
| نوع الوثيقة: | Book |
| اللغة: | English |
| ردمك: | 978-0-7879-6857-1 0-7879-6857-9 |
| حقوق: | This record is part of the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others, OCLC Online Computer Library Center, Inc. and the Library of Congress. |
| ملاحظات: | "A Wiley imprint." Includes bibliographical references (p. 361-386) and index. |
| رقم الأكسشن: | edshlc.009783553.6 |
| قاعدة البيانات: | Harvard Library Bibliographic Dataset |
| ردمك: | 9780787968571 0787968579 |
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