كتاب
Momentum: how companies become unstoppable market forces
| العنوان: | Momentum: how companies become unstoppable market forces |
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| المؤلفون: | Ricci, Ron. |
| المساهمون: | Volkmann, John. |
| بيانات النشر: | Boston : Harvard Business School Press, c2003. |
| سنة النشر: | 2003 |
| وصف مادي: | xi, 206 p. ; 21 cm. |
| مصطلحات موضوعية: | Branding (Marketing), Marketing -- Technological innovations., Internet marketing., Strategic planning. |
| الوصف: | "In this book, marketing and communications experts Ron Ricci and John Volkmann argue that the unique features of digital products - and of consumer goods that contain digital components - force customers to consider the viability of the company behind the solution to their problems. Picking a losing company could mean getting stuck with products that can't be upgraded or services that can't be extended. So customers buy from the company that they believe will be the long-term - indeed, the inevitable - winner. They buy from the company that has what the authors call momentum.". "More than sheer motion, momentum is mass, speed, and direction, combined in a value proposition so compelling that all constituents in a given marketplace believe it - and want to go with it. Ricci and Volkmann provide a practical formula - borrowed from the world of physics and proven in the marketplace - for how companies build and sustain momentum. Drawing upon their intensive study of 20,000 consumer and corporate buyers, the authors also reveal the "six forces of digital differentiation" that characterize "inevitable" market winners in the customer's mind."--BOOK JACKET. |
| ملاحظة حول المحتويات: | Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis. |
| Original Identifier: | ocm49799646 HF5415 .R5416 2003 |
| نوع الوثيقة: | Book |
| اللغة: | English |
| ردمك: | 978-1-57851-522-6 1-57851-522-X |
| حقوق: | This record is part of the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others, OCLC Online Computer Library Center, Inc. and the Library of Congress. |
| ملاحظات: | Includes bibliographical references and index. |
| رقم الأكسشن: | edshlc.009853394.0 |
| قاعدة البيانات: | Harvard Library Bibliographic Dataset |
| ردمك: | 9781578515226 157851522X |
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