كتاب
Services marketing: people, technology, strategy
| العنوان: | Services marketing: people, technology, strategy |
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| المؤلفون: | Lovelock, Christopher H. |
| المساهمون: | Wirtz, Jochen. |
| بيانات النشر: | Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. 5th ed. |
| سنة النشر: | 2004 |
| وصف مادي: | xviii, 652 p. : ill., map ; 26 cm. |
| مصطلحات موضوعية: | Professions -- Marketing., Service industries -- Marketing. |
| Original Identifier: | ocm52860179 |
| نوع الوثيقة: | Book |
| اللغة: | English |
| ردمك: | 978-0-13-113865-0 978-0-13-126846-3 0-13-113865-0 0-13-126846-5 |
| حقوق: | This record is part of the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others, OCLC Online Computer Library Center, Inc. and the Library of Congress. |
| ملاحظات: | Includes bibliographical references and indexes. |
| رقم الأكسشن: | edshlc.009874254.X |
| قاعدة البيانات: | Harvard Library Bibliographic Dataset |
| ردمك: | 9780131138650 9780131268463 0131138650 0131268465 |
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