كتاب
The art of perception: memoirs of a life in PR
| العنوان: | The art of perception: memoirs of a life in PR Memoirs of a life in PR Memoirs of a life in Public Relations |
|---|---|
| المؤلفون: | Leaf, Robert, 1931- |
| سنة النشر: | 2012 |
| وصف مادي: | 296 pages ; 24 cm. |
| مصطلحات موضوعية: | Burson-Marsteller (Firm), Public relations consultants -- United States -- Biography., Public relations., Corporations -- Public relations. |
| Subject Person: | Leaf, Robert, 1931- |
| الوصف: | This is the memoir of the man who has been at the forefront of the PR industry for almost fifty years. Robert Leaf, the first executive to bring PR to the Soviet and Chinese governments during the Cold War, has accomplished more than anyone else. He advised corporations and heads of state, rubbed shoulders with some of the twentieth century's most powerful individuals, and controlled some of the biggest news stories of the time. Now, in an age of twenty-four hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone to headline news in seconds, perception management has never been more essential for individuals and corporations alike. In a memoir which is as informative as it is entertaining, Robert Leaf shares a lifetime's experience in spreading the gospel of PR around the world which will prove invaluable as much for those in PR as to those with an interest in modern media. |
| Original Identifier: | ocn793688875 HD59 .L43 2012 |
| نوع الوثيقة: | Book |
| اللغة: | English |
| ردمك: | 978-0-85789-002-3 0-85789-002-6 |
| حقوق: | This record is part of the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others, OCLC Online Computer Library Center, Inc. and the Library of Congress. |
| ملاحظات: | Includes index. |
| رقم الأكسشن: | edshlc.013353948.2 |
| قاعدة البيانات: | Harvard Library Bibliographic Dataset |
| ردمك: | 9780857890023 0857890026 |
|---|